Liteboxer

Liteboxer was a home fitness startup, often described by publications as the “Peloton of Boxing.” Users punched to the beat of the music and could choose between taking a class or boxing to a song. Created with very small budgets, the work below launched the brand to the public, appearing mostly on digital and social media platforms. After I left the company, Liteboxer rebranded to Litesport and shifted its focus to VR fitness.

Studio V2

Along with my creative direction responsibilities at Liteboxer, I was heavily involved with most aspects of the weekly class production. This included directing talent, making sure the classes were filmed in a way that was compliant with the app requirements, and overseeing the editing process of the classes. I also lead the development and construction of Liteboxer’s new class studio. I’m proud of how it turned out given the small budget as well as the short timeline for design and buildout. Not to mention getting it done during covid! Checkout the images below.