Burger King Café
Burger King needed to create some buzz around the relaunch of their coffee. They had improved the product, but more importantly, they were offering all sizes for just 50 cents.
We knew exactly who to call.
At 8am on the morning of BK Cafe’s launch, 50cent sent one simple tweet to his 10.2 million followers.
We also took over 50’s twitter cover photo and profile pic. Instantly, there were great responses from the twitter community and Burger King tweeted replies in real time.
